A performance marketing consultancy

Senior growth consulting for founder-led brands. Built at Google, Amazon, and Farfetch.

121 Studio is a one-person growth consultancy based in Istanbul. I work with founders of early-stage independent brands as their senior marketing partner — across Meta Ads, creative strategy, website CRO, profitability and pricing, and the commercial decisions that sit underneath all of it.

Model Embedded partner
Capacity Max 10 clients
Minimum 3 months
Founder Liana Saranga
01 /The Approach

Performance marketing compounds when the operator actually knows the account. Everything here is built to protect that.

I embed, I don't vendor.

You get me directly, every week. No account executive layer, no junior handoff, no Monday reports that answer questions nobody asked. I sit inside your business like a growth lead would — because that's the job.

The work is broader than ads, and that's the point.

Paid media only performs when the rest of the business is built to convert it. Meta Ads, creative strategy and testing, website CRO, profitability and pricing, channel mix, and the commercial direction underneath all of it. I work across the full picture because that's what actually moves the number — and because that's what a senior consultant does.

Ten brands, maximum. Three-month minimum.

A hard cap on clients protects the depth of attention each account gets. A three-month floor protects you from the learning curve tax every new consultant charges in month one.

02 /Who This Is For

You're the founder of an early-stage independent brand. It's just you — maybe a year or two in, still small, still figuring it out. You need senior marketing expertise without the cost or distance of a traditional agency. You want one person who actually owns the number.

A fit

  • Founder-led independent brands
  • Early stage, first year or two of trading
  • Ready to invest in marketing properly
  • Open to creative testing and iteration

Not a fit

  • Pre-revenue or pre-product
  • B2B or enterprise sales cycles
  • Looking to "just run ads"
  • Expecting weekly reports, monthly contact
03 /The Work Speaks
+750%

ROAS increase for Assuwa Jewellery. A decade of performance marketing experience across five verticals — jewellery, home, fashion, lifestyle, stationery.

Testimonial / 01

Working with Liana has been a game-changer for Assuwa. Her creative direction, strategic mindset, and deep understanding of digital marketing helped us increase our ROAS by +750%. She's professional, proactive, genuinely cares about results — and delivers them.

Founder · Assuwa Jewellery

Testimonial / 02

From day one, Liana has been our go-to for everything digital marketing. She's led every detail — from creative strategy and testing to branding, performance marketing, and market research — like a one-person powerhouse.

Founder · Nostel Home & Hosting

Testimonial / 03

Liana led our Meta ad management with a performance-driven strategy that transformed our brand's visual language and story into an effective advertising framework. Creatives were continuously tested and optimized; retargeting and conversion-focused campaigns drove noticeable increases in both brand visibility and sales. Budget and optimization were entirely data-led. 121 Studio is a great fortune for us — we're so glad they exist.

Founder · BUUDADUU

Testimonial / 04

She takes genuine pride in her work rather than treating it as a mechanical exercise, and it shows. Her communication is succinct and to the point, and she consistently produces excellent outcomes. An exceptionally competent worker who is also delightful to work with.

Founder · God's Next Door

Testimonial / 05

Liana consistently delivered excellent ROI through smart budget allocation and strategic audience targeting. Our Meta Ads saw immediate improvement thanks to her expertise and professionalism.

Founder · Flov Studio

Testimonial / 06

Working with Liana shifted how we think — what's working, what isn't, what we can improve. I started asking myself every day: what did I do for the brand today? That mindset change came from her.

Founder · Hey Niri

Testimonial / 07

Working with 121 Studio added a beautiful touch to our brand. The work that came out of it both resonated with us internally and helped us express our brand more powerfully and professionally.

Founder · Blu

04 /Engagement

One package. Everything your brand needs to grow.

Monthly retainer
35.000TRY
+ KDV · 42.000 TRY total with 20% KDV
  • Commitment3-month minimum
  • CapacityMaximum 10 clients
  • AccessDirect to Liana
  • ScopePaid media, creative, CRO, profitability
  • ReportingMonthly, in plain language
05 /The Founder
Liana Saranga, founder of 121 Studio

Liana Saranga — founder, operator, and the only person on the account.

Before 121 Studio, I spent over six years inside the companies that built the performance marketing industry — Google, Amazon, and most recently Farfetch. I learned what actually moves a business from inside platforms that most agencies only see from the outside.

I started 121 Studio because the brands I most wanted to work with — small, founder-led, ambitious — are exactly the brands that traditional agencies serve worst. This is the alternative.

2015 — 17 Google
2020 — 21 Amazon
2021 — 23 Farfetch
2024 — 121 Studio
06 /What's Next

If you're serious about growth, let's talk.

Reach out
hello@121studio.co

Replies within 24 hours.

linkedin · liana-saranga
How it goes
  1. Discovery call 30 minutes. Your business, your situation, your goals.
  2. Strategy brief A clear picture of what I'd do and why. No pitch theatre.
  3. Onboarding If it's a fit, we start. Access, kickoff, month one underway.